Blockchain solutions are coming
Blockchain is a hot topic according to research firms and also many software vendors have plans to improve customers to ability to improve quality, traceability or other important parts in their business with solutions. For example some food companies can track ingredients from fields to table, tele operators may comply with regulations and banking for a reason is using technologies for transactions or not so little concern to answer the rising challenge of cryptocurrencies. According to article in Telecoms Tech News there are also implementation concerns. Main challenge is how new and legacy systems are interoperable. Most companies can’t just change to new systems (sink costs, process changes, employee trainings/others). Another concern is when these technologies are mature enough to apply as general solutions. No company wants to test and try, they want proofed solutions.
Telefonica, a Spanish teleoperator, is improving tracking of their international calls by blockchain. They will use IBM’s platform to have better knowledge for example of origin, destination and duration of calls. This kind of solutions is not only for improving quality, but by the help of blockchain if customer has any issue, blockchain may proof the calls was actually made by the subscriber and also how it was made and what it cost. Later after these solutions are adopted, it can as well improve the quality by analyzing big data of calls and then go to exact call characteristics for making changes, checking handset, subscriber location and so on.
For me blockchain is interesting for keeping record of content usage. There are some startup companies gathering information or developing solutions for artists for example musicians to track how many times their songs were played and collect income per usage. Until now the share of radio plays for example is usually based on statistics, popularity and so on, not real facts. When you can track exact use of digital assets, it will be a game changer.