Living in the past, unwillingness to change?
Last year I took a trip to seven different Asian countries. This was part of my self-study to relocate in Asia and have a look and feel where I would like to live and work in future. I knew that my job and position will be ended at the end of year 2014 in Helsinki, Finland, so I had plenty of time to adapt and make my own movement. I would say that in old European societies this kind of possibilities are very useful, but it’s only from the individual point of view. For sure if you’re stuck in your life and a certain country, it’s not simple.
I checked out for example Singapore, Shanghai and Hong Kong. I also visited South East Asian countries but I didn’t have such a good feelings as I had since beginning of my arrival to Taiwan. It has been now also studied that Taiwan is 8th best country to relocate for an expatriate (see this article). I must say that this country could be even higher if you think about also your life outside work.
But this posting isn’t about my current life, rather a story why I’m really concerned about the future of Finland. I recently read a story by a Singaporean who did her exchange in Finland last year (read her posting here). She pointed out very well how Finnish behavior turns out to be for a foreigner and especially for an Asian. We Finnish people want to be open and also welcome foreigners but I have also experienced some barriers while I was acting more openly, didn’t see changes problematic or people with less experience qualified. Actually when I applied some jobs in Finland earlier, some people thought that I might be too young for the positions I applied. At that time I already had 10 years of working experiences in demanding positions and also my outer age was over 30. But yes, in Finland you must be over 40 to be experienced and qualified. I don’t agree that point of view. You can also check out how Indian companies who offer services in Finland act: their top directors or managers tend to be less than 40. Are they successful, do they have good business opportunities? Yes they do. I’m not an age racist, I think an older can be qualified but also someone younger can be better than past experience.
I want to point out a couple of articles which proof in my opinion some wrong decisions or assumptions in Finnish policies.
Digital economy. According to Harvard Business Review article, many northern European countries have a great history in digital economy but they are no longer doing well. There were many, many events I participated last year promoting new digital strategies and tools for companies but it was a pity that almost all events had the same examples and same companies presenting. We had some examples of public sector (yes, one Tax administration) process and service changes but way too little. I have experience only from one organization but an attitude towards real business process re-engineering is usually very limited. The big changes tend to be organizational, small changes to processes and just copying the old processes with only a couple of changes. I’m not even so sure how digitalization of services in Europe is working: I have seen more customer self-services without added value. Also the communication with customers is more likely to be marketing, but not really making an impact to the service offering. My old example Finnair vs. Cathay pacific airlines is still valid: the service design isn’t the new paint on the plane or Marimekko tissues, it’s the experience of getting into a plane and feeling the attitude, the entire offering since you book a ticket. So how does Cathay pacific work? At first they put their strategy in employees (people they make an airline) and also acted in a way which encouraged people to do better and serve better. This happens everywhere, on their online services there are great customer relationship managers who answer all the emails and are able to make changes which make customer's life easier, at the airport they have capable employees in every desk and if anything needs to be changed, they can make a decision and on the air the special in-flight managers take care about the service level and make decisions if something unexpected happens. Maybe a year ago they changed the slogan to Life well traveled, which basically put it back to what they are and how they serve customers. To my mind flying isn't just the thing you take a flight from place A to place B, it also matters how the company carries it out. I don't mind staying a bit longer on my way, if I can do it in a quality way. Recently they introduced a lounge scent which means that everywhere you enter a Cathay pacific lounge, there will be the familiar, special scent (it’s not available yet everywhere, they are refurbishing the whole network). For me, I’m not in the highest level of their Marco polo club but I can still enjoy a lot of benefits. Actually I was in an equivalent level with Finnair but the service was still very lousy and no special care on my requests where ever paid to me or even made a small adjustments. By this example I want to say that instead of just making great online services, take care that also other parts of your product or service is linked to it. I don't have to mention that Cathay pacific online services are world class, it's the baseline where they start. For Finnair instead I think they concentrate to online services but forget other parts of their offering. Maybe some people appreciate that but for me, things I take as an assumption aren't counted. As a conclusion, in Europe true digital strategies nearly never exist, they are marketed as lower costs rather than how you can serve better with the same costs. Paperless billing is almost a standard in Finland, but for a customer costs don't go lower, usually after a short time even raise.
Education. To my mind Finnish education system is basically good but there could be better results as well. In this year’s world university ranking the first Finnish university is in 103th (see the results here). Singapore is in population same size as Finland and they have 25th and 61st positions for example. Another example shows that there are no Finnish MBA programs in top 100 in the world (see the results here). In my opinion this ranking is more related to country success because usually when you work a couple of years, after that you consider to upgrade your qualifications. The difference between Finland and many other countries is that we usually already do a master’s degree when we enter the university. In some cases a master’s degree isn’t actually needed. I graduated in 2008 but I collected experience during my studies and many positions offered very good education or training after graduation. Maybe we should change a bit also education politics but as long as experience is the same as your age, it wouldn’t help at all.
I belong to an employee union which might sound a bit weird but it’s also because you can reduce the fees in your taxation and it’s also an insurance in case you get fired and need a substitution (it’s not needed to belong to an union just for that). Anyway, my union made a survey recently and they asked about salary and working hours and for us who work in another country for working, they also asked about the situation on your life conditions, the questions was pointed out in a very Finnish way, compared to Finland is it lower or higher. I put higher, because even if you earn about half the salary abroad, but you pay less taxes and pay less for a dinner in a restaurant, you name it, the overall value of your money becomes higher. Finnish parliament member Elina Lepomaki gave a great opinion and story why many things can be different in Finland, the story is in Finnish but on her example I could easily say that here in Taiwan I’m able to use many services with my salary, even if I get less but because my higher salary compared to others is very much more valuable. And from her example, it must have a great value for this society , too (employment rate is around 4 %, in Finland nearly 10 %).